What is user feedback?
User feedback is data gathered directly from consumers or customers about how they felt while using a product, service, or website. Several approaches, such as surveys measuring customer satisfaction (CSAT) or net promoter score (NPS), are used to gather this data. UX designers, researchers, and marketers leverage user feedback and insight to enhance the user experience.
4 Tips to collect user feedback
1. Interviews, Polls, and User Surveys
There are various ways to gather user input. Asking a direct, easy-to-answer question is the greatest method to get a response. Surveys, polls, and interviews are popular methods for getting client feedback. However, when using these three strategies, you should use caution.
- At the idea validation stage, interviews are effective. Since it might be challenging to predict interviewee responses, you can apply the knowledge you’ve gained in the next stages of growth.
- When you already have something to display your users but are unclear of which options will work best, surveys are a fantastic solution. For instance, you may employ surveys during the prototype and Proof of Concept stages.
- The testing of MVPs can also be done through polls. Interviews may also enlighten you with novel points of view.
You can utilize a variety of tools, such as SurveyMonkey, Zoom, Typeform, etc., to make the process of gathering user input more efficient when using these methods.
2. Focusing groups
An extremely effective strategy that may be employed during the idea validation, Proof of Concept, prototype, and MVP testing stages is a focus group survey.
The benefit of this approach is the chance to speak with actual people and learn about their opinions firsthand. Additionally, you may ask your users to submit ideas that they think work better for them and use this knowledge in the subsequent development cycle to gain useful, actionable insights.
3. Using forums
User forums like Reddit and Quora can also be useful resources for customer experiences. On these platforms, they often share their experiences and ask questions about how to use specific features. Make sure to use them to find out the ways your app works for its users and what pitfalls they may have.
Also, make use of the power of other social media to come up with a holistic picture and attract new customers. Most popular apps have social media profiles where they share engaging content and motivate users to write reviews and testimonials, ask questions and talk about use cases.
4. In-app feedback
This is a fairly basic suggestion, but it appears that not many product managers have looked at what is happening on their official pages given the number of unfavorable reviews in directories where users may reach your product. But in reality, the key source of information for gathering customer feedback and identifying the strengths and weaknesses of the application should be the user reviews posted in authorized app markets.
Make sure you read these reviews rather frequently, and what’s more important, engage with your users via official stores. It will contribute to increasing your brand loyalty. If there is unfavorable user input, you may still demonstrate why it matters to the app’s developers and describe how the problem is being fixed.